Your Neighborhood Brand
Savings Reign On This Parade
Everybody loves a Parade! Especially when it means substantial savings on groceries over the national brands. The Parade line of private label groceries was created in the early 1950's; our goal was to provide independent grocers and neighborhood supermarkets with a way to help their customers save...without having to sacrifice quality.
We know times are tough and budgets are tight. But with Parade, every day is a reason to celebrate!
Today there are OVER 1,000 items, found in virtually every aisle of participating supermarkets and grocery stores. Just follow the bright red flag on the label, and save.
- Meets/exceeds strict quality standards
- FDA & USDA approved