Your Neighborhood Brand
People Are Asking About The Parade Brand
Location
I heard from a friend in another area about how much Parade brand saves her family. How can I find Parade near my home?
Parade is a line of private label products and only available at participating stores. We hope you can find it right here with our store locator, or contact us and we'll see what we can do to help.
Quality
How can you charge like a third less and still be the same quality as the national brand? Call me a skeptic.
National brands spend a lot of money on expensive advertising. Since Parade is a store brand, and can be found throughout the store, we let the label and the price do the talking. We also choose manufacturers (sometimes the same ones who make the national brand) whose business goal is to offer the best for less.
Private Label
What does "private label" mean?
Some people call it a "store brand" or "generic," but it all just means Parade is not a nationally advertised brand that typically spends a lot for consumer research, new product development, and fancy executive perks. Our grocery partners sell Parade brand for one reason: to provide their valued customers with a line of good-quality, affordable items they can count on to help manage their money in a tough economy.